"If customers aren’t finding your business, it may be that you’re picking out the wrong media outlets for your advertising. People try certain places for info on services, like Google to find information regarding something and other Web sites, like Epinions.com to find other user opinions about a product.
So, have you been benefiting from the places most consumers search for help with available products? Here are some of your best options:
Obviously, magazines are huge vehicles to promote. Of course, they are also very expensive. A front or back cover can cost you hundreds and hundreds of dollars for just one issue! But, there are more cost-effective options at the back of magazines which are designated for terms and conditions ads that appear to be something like newspaper classifieds. These ads are clustered under a special heading in order that people can certainly find the category of service or product they want.
Magazines are targeted toward every niche audience these days, so seeking out those who share your target market shouldn’t be too much – you just need to perform a little research.
Direct mail is definitely a effective medium for getting the term out. Brochures, postcards, letters, flyers, etc. – there are plenty of different varieties of direct mail it is possible to send out that you won’t seem annoyingly repetitive because you’ll have a different form of vehicle for every message. Make sure to utilize the area surrounding the label printing wisely because people usually look at the address label to see who the postcard or brochure is addressed to, even though they wind up throwing it.