2011年10月12日星期三

Elicit an emotion by your title words

1. Target your book toward women. Women buy far more books than men, about 75%. If your message benefits women, you'll do well in sales. If it's a book your audience needs, moncler jackets for men it will sell more. It's best to see the need and fill it rather than have an idea— then look for an audience.
2. Keep your book's image sharp.Image is almost everything. Choose your title with care. Your front cover and title have around four to eight seconds to impress your potential buyer. Be clear, use metaphor and make sure your visuals connect to your title. . Elicit an emotion by your title words (preferably 5-7 words). What solutions and results does your book promise?
3. Expand your book into a series. Think of the huge success of the Chicken Soup Series. They have one cover for all the titles. One count was 12 million. Think of spin-off products that relate to your book. Some people prefer to learn by listening so the cassette, MP3, or CD-ROM discount moncler jackets. I recently bought a serial eBook and loved getting two chapters a week— so easy to digest. These formats can actually help you sell more books. Other spin-offs include coaching, consulting, speaking, seminars, columns, or videos.
4. Impress your potential buyer within eight to ten seconds with your back cover copy. At the top put your headliner. It must hook your readers, stir up their emotions, hit their desire. What benefits does your book offer? How to get more money, heart-centered relationshipsmoncler women vest more fame, more health? Include from 3-5 bullets of benefits, what your book promises its readers if you have room. Remember, testimonials sell more books than anything else.

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